Thought Leadership
PodUp educational content
At PodUp, I helped bridge the gap between software capabilities and user success through strategic course development. The 14-day launch course turned complete beginners into confident podcasters, while the advanced 24-day MasterCourse helped established creators scale their shows and build sustainable revenue streams. These educational resources didn't just teach – they transformed users into advocates while driving platform adoption.
*Per my employment agreement with PodUp, course content cannot be displayed publicly. However, I'm happy to share specific examples and outlines that demonstrate my approach to educational content development upon request.
Pioneer Book Operations Guide
Pioneer Book faced a common business challenge: how to maintain consistent operations while scaling. I developed a comprehensive systems manual that went beyond basic documentation, creating a strategic resource that captured every aspect of store operations. This 100+ page guide became the foundation for employee training, operational consistency, and continued business growth.
Podcast Launch Strategy
Leading the content strategy for 18+ podcast launches provided unique insights into what makes shows succeed in different markets. Each launch required understanding distinct audience needs, developing unique brand voices, and creating content that resonated with specific listener groups. This experience shaped my understanding of how different content types work together to build authority and engage audiences.