My Approach to AI

There's no question Artificial Intelligence has disrupted virtually every industry and transformed how we work. In content creation, this shift has created two distinct camps: those who resist these tools entirely and those who rely on them too heavily. The truth, as with most innovations, lies in finding the right balance. Between these extremes exists a more powerful approach: using new technologies thoughtfully to enhance rather than replace human creativity and strategic thinking.

My perspective? We shouldn't frame this as a choice between human insight and technological advancement. Success comes from weaving together the best of both worlds to craft something greater than either could achieve alone. Drawing on years of copywriting experience, I've developed an approach that marries technological efficiency with the irreplaceable elements of human creativity – strategic insight, emotional understanding, and authentic brand storytelling.

The future of content creation isn't about replacing traditional methods – it's about evolution. Through carefully crafted workflows that blend advanced analytical tools with a decade of copywriting expertise, I create content that resonates deeper, moves faster, and performs better while keeping your brand's unique voice crystal clear.

My Approach 

I leverage cutting-edge tools to enhance my creative process, not replace it. These tools excel at gathering research, analyzing data, and sparking fresh perspectives – helping me uncover insights that might otherwise remain hidden. Yet they can't replicate the nuanced understanding that comes from years of brand building and strategic communication. That's where my expertise makes the difference.

Every piece of content starts with solid research and fresh ideas, but it comes to life through strategic thinking and skilled execution. While tools help me gather insights efficiently, it's my expertise in brand messaging and market dynamics that shapes your content into something truly impactful.

My Workflow

  1. Research and Discovery: AI helps compile market research, identify trends, and gather insights efficiently.

  2. Strategy Development: I analyze the research and craft a human-led strategy aligned with your business goals.

  3. Content Creation: Advanced tools help me structure outlines and discover fresh angles while ensuring every word aligns with your brand's unique voice.

  4. Quality Control: Every piece undergoes my thorough review for accuracy, tone, and strategic alignment.

  5. Final Refinement: I apply the finishing touches that make your content uniquely yours.

My AI Toolkit

Here's how I use specific tools to enhance different aspects of the creative process:

  • ChatGPT: Research assistant for gathering market insights, exploring industry trends, and uncovering relevant data points

  • Claude: Brainstorming partner for developing comprehensive outlines and generating fresh perspectives when needed

  • Grammarly: Quality control tool for catching technical errors and ensuring professional polish

  • Hemingway Editor: Clarity checker for enhancing readability and maintaining engaging, accessible content

Benefits to Clients 

Working with me means getting the best of both worlds. You benefit from:

  • Faster project completion without sacrificing quality

  • More comprehensive research and market insights

  • Cost-effective content solutions

  • Consistent quality across all deliverables

  • Enhanced creativity through combined human and AI approaches

Quality Assurance 

My quality control process ensures every piece of content meets the highest standards:

  • Multiple human reviews of all AI-assisted content

  • Thorough fact-checking against reliable sources

  • Strategic alignment with your brand voice and goals

  • Originality verification through multiple tools

  • Final human refinement for authenticity and impact

Ethical Considerations 

I believe in complete transparency about AI usage and maintain strict ethical standards:

  • Full disclosure of AI's role in my process

  • Strict data privacy and confidentiality

  • Original content guarantee

  • Continuous human oversight

  • Regular updates about my AI processes

Project Preferences

While I've developed efficient workflows using advanced tools, I respect that some clients prefer traditional creation methods. I'm happy to work either way and will adjust my process to match your preferences and requirements.

Frequently asked questions

  • No. AI assists with research and initial drafts, but every piece is crafted, refined, and finalized by me. Think of AI as a tool in my creative process, like Grammarly or spell-check – helpful but not in control.

  • By treating AI as a writing assistant, not a writer. I develop your brand voice through human insight and ensure every piece aligns with your brand's personality and goals. AI helps with consistency, but I drive the creative direction.

  • Absolutely. While AI helps with research and ideation, I create original content that reflects your unique brand. Every piece undergoes rigorous originality checks and receives significant human input to ensure uniqueness.

  • AI enhances my ability to serve you better. It helps me work more efficiently, conduct more thorough research, and maintain consistency – allowing me to focus more energy on strategy and creativity. This means better results for you without compromising quality or authenticity.

  • Yes, absolutely. While I've developed efficient workflows using advanced tools, I'm happy to adapt my process to match your preferences and requirements. Just let me know your preferences at the start of our project.

  • Strategy development, creative direction, brand voice creation, and final refinements are all purely human-driven. I use AI tools to enhance efficiency in research and ideation, but all strategic decisions and final content come from my expertise.

  • I maintain strict data privacy standards and never input sensitive client information into AI tools. Research is conducted using public information only, and all strategic discussions remain completely confidential.

  • Absolutely. Many clients start with a single piece of content to experience my workflow and results firsthand. This helps you feel confident about the process before committing to larger projects.

  • While I can adapt my process for any type of content, the tools are particularly effective for research-heavy pieces, data-driven content, and projects requiring comprehensive market analysis. However, highly personal content like brand stories often benefits from a more traditional approach.

  • The timeline varies by project scope and complexity. During our initial consultation, I'll provide a detailed timeline based on your specific needs and priorities.